Popular line of e-liquids given packaging update for more upscale appeal.

Moorpark, CA (February, 2019) – Phillips & King is pleased to announce that VooDoo, their most successful proprietary vapor brand, is starting the new year with a new look. The entire line will be outfitted in fresh, modern packaging designed to unify the brand and products and provide customers with a more intuitive experience. The packaging update visually matches compatible products, so the entire system of e-liquids and vaporizers are simple to understand, merchandise, and purchase, offering benefit to both Phillips & King’s retail customers and their end customers.

The minimalist look and feel of VooDoo’s new packaging is also designed to help the product stand out on-shelf amongst its competitors, elevating the value-based brand to catch the eyes of a more mature, upscale audience. VooDoo vaporizers and e-liquids have long been favorites of consumers for their very affordable and easy-to-use devices. These packaging updates will not affect the actual VooDoo product, which will continue to provide consistent, flavorful enjoyment with concentrated high-quality ingredients and innovative technologies.

“We’re really just trying to offer our customers a top-notch experience,” says Steve Davidson, Brand Manager at Phillips & King. “The market is maturing, the VooDoo brand is growing up. We want to broaden its appeal at a higher level- one that really reflects the quality of the product. And if we can better help our customers understand the product- how to merchandise it and how to use it, then this design update is a big success.”

The VooDoo product line includes:
• Meta Series Vaporizers and Tank Systems
• Omni Series 3-in-1 devices for herb, wax and oils
• 12 flavors of e-liquids

VooDoo products are available for wholesale purchase through Phillips and King. For more information about VooDoo and other products sold through Phillips & King, please visit www.phillipsandking.com.
# # #

About Phillips & King International

Phillips & King International, a division of Kretek International Inc., is the leading distributor of premium cigars, specialty tobacco, vapor, and alternative smoking products and accessories in the United States. Since 1906, the family-owned company has built a strong reputation by focusing on independent brick-and-mortar shops, priding itself on offering top products and the best service to their customers. Their highly experienced sales staff works with thousands of shops in all 50 states, US Virgin Islands, Guam, Puerto Rico, and globally to US military bases. The company distributes over 21,000 SKUs, warehoused in a 150,000 sq. ft. semi-automated facility. In addition, they have a portfolio of proprietary brands including Ventura Cigars, Ventura Vapor, Greenhouse, EZ Cig, FasFil, and more. Phillips & King also distributes the Price Kutter, a monthly buying guide that outlines best-selling products, deals, and information for the tobacco and tobacco-related industry. For more information, please visit phillipsandking.com.